Numiko builds Edinburgh Festivals site
The website to promote Edinburgh Festivals has launched, created by Numiko.
The Leeds-based-digital agency has created the main website for Edinburgh Festivals, the body which represents 12 of the city’s major festivals throughout the year.
Future phases are planned for the site which will include the launch of online TV channels and an integrated ticket booking and purchasing system which will cover around 300 venues.
Darren Navier, creative director of Numiko, commented; “Edinburgh is the capital of cultural events and arts festivals. There is just so much going that it’s vital there is an authoritative, impartial and central service which culture-consumers of all kinds can turn to. It’s exciting for us as agency to be able to apply our skills to support the work of the larger arts and creative community. Of course there will be big commercial benefits to the new site for the City but we’re proud to think that we can be part of delivering a cultural benefit to Edinburgh and to the wider audiences too.”
Martin Reynolds, head of marketing for the ‘Festivals Edinburgh, commented; “We brought Numiko in to work with us on this important project, not just for their obvious technical prowess but because they really seemed to have an insight into the different cultural audiences, their triggers and how interactive services could really work best for them and in turn for us. This is just the start for this ambitious project and we are very pleased to have Numiko with us as we progress.”
The branding was released ahead of the website launch last month, designed by Leithal Thinking. Family is handling the advertising to promote the festivals, while Burt Greener is the appointed PR agency.