New TBWA\Manchester campaign for Original Source
Original Source, the personal wash brand owned by PZ Cussons is set to launch a new campaign created by TBWA\Manchester.
Two 10” TV ads have been created for the campaign which looks to highlight the brand’s appeal to sports enthusiasts featuring both biking and canoeing in each.
The campaign will break on 3 August highlighting two products from the range - orange oil and ginger bodywash and mint and tea-tree shave gel.
Nigel Wolstenholme, senior brand manager at Original Source, commented: “Original source is best known for being ‘packed with natural stuff’. The campaign highlights this whilst showing just how effective the new men’s range can be, even for the extreme adventurer.”
Fergus McCallum, CEO at TBWA\Manchester added: “The Original Source brand has been built up like no other in its category and the work shows how committed the teams are to continuously innovating the brand’s communications.”