Golden Wonder to launch new noodle range
Golden Wonder is set to launch a new range of pasta and noodles as it looks to take on Pot Noodle.
In April 2009, Symington’s agreed a licensing contract to use the Golden Wonder brand to launch The Nation’s Noodle and Pasta range.
The new pasta range will include flavours such as Spicy Tomato and Macaroni Cheese.
Golden Wonder is to launch a marketing drive which will include a sampling campaign targeting males between 12-30 on six UK cities including London, Newcastle and Leeds.
Cow PR’s London office currently handling PR for the launch.
A supporting website, developed by Outside Line, will also launch on 31 July with the noodles available in major retail outlets from Monday at a suggested retail price of less than £1.