Matmi set for High Dive Vimto advergame

Matmi has created a new advergame as part of Vimto’s ‘Seriously Mixed Up Fruit’ campaign.

The game, ‘High Dive’ includes the viral created by Driven and creates the first circuit of digital touchpoints for the campaign.

The game allows players to select the height of the dive which the brand’s characters will take into the swimming pool, bath or Vimto can below them where they meet a mushy end.

Emma Hunt, senior brand manager at Vimto, said: “These highly creative digital elements mark the next stage in the Vimto brand’s £5 million marketing push this year.

"We’ve used viral marketing before, but the simultaneous release of two separate viral elements is a first for us, so it’ll be interesting to compare results.

"The novelty factor of the personalised message and the challenges of the 'High Dive' game make for some really sticky content to drive up site traffic and return rates too.”

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