Vimto's seriously mixed up fruit go viral

Driven has created a personalised message viral as part of its ongoing 'Seriously mixed up fruit' campaign for Vimto.

The viral features the three characters introduced in driven's recent TV and radio advertising for the soft drinks brand.

This time the characters are backstage at a festival and fire taunts at the recipient – including calling them “a big chicken” - until they press a big button.

When the button is pressed, a boom of sound comes from a set of speakers and the fruits are blasted onto the screen, turning them into Vimto. A personalised message from the sender then appears written in the juice.

Driven partner Graham Drury said: “'Seriously mixed up fruit' is delivering a really clear and consistent message for Vimto across lots of different creative channels. This one adds some interactivity to the campaign and is another piece of the plan.”

The viral was built by Matmi, which recently launched Vimto's new website. It will be seeded into a forthcoming viral game, created and also produced by Matmi.

Drum readers can now view a demo and create your own version of the viral card.

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