Mason Williams to market How to Look Good Naked Fragrance
A new fragrance and beauty range licensed under the How To Look Good Naked brand will be marketed by Mason Williams.
The brand will be aimed at ABC females between 18-35 and targeting the Christmas gift marketing when it becomes available in August.
The account, which will be headed up by deputy MD Jen Dutton, is the latest in a series of brand licensing campaigns for the agency including High School Musical, The Simpsons and Playboy.
Mason Williams has also recently been appointed by Hasbro to launch GI Joe ahead of the new movie while the events team is to work on Pub In the Park, a brand new London-based event being held in September, headed up by account director Sarah Priddis.
Stuart Hensall has also been appointed as publicist in the London office.
Rita Rowe, MD of Mason Williams, commented: “There is no doubt that it’s still tough out there but with the right strategic council and creative approach there is business to be won. We have a talented, dedicated team at Mason Williams who are determined to not only weather the storm but hopefully come out of it stronger and better than ever before.”