A new campaign is to launch nationally this weekend for The Mersey Partnership (TMP) and the City Region’s Official Tourist Board to attract more short-break visitors to Liverpool.
The campaign, which has been created by Finch, focuses on the Hope Street cultural quarter and will appear in a range of national newspaper magazine supplements; the London Evening Standard magazine and Conde Nast Traveller magazine starting this weekend.
A 48-sheet poster will also appear at London Underground stations with high footfall, including Euston, Victoria and Waterloo.
A 96-sheet poster will greet passengers at Edinburgh’s Haymarket Station during the Scottish capital’s arts and culture festival next month.
Media planning and buying is being handled by MediaVest.
Lorraine Rogers, chief executive of TMP, explained: “This is the latest phase of a striking visual campaign to increase visitor numbers to the destination. As we did in the first wave, we are building on the powerful momentum generated during and since 2008. We’re seeking to turn the current economic conditions to our advantage by raising awareness of Liverpool as a superb short-break destination with a genuinely unique offer and appeal to visitors. Our cultural attractions and institutions are renowned and are following up their own success during 2008 with more exciting programmes certain to attract even more visitors.”