Momentum tasked with Coca-Cola/Haven tie in campaign
Coca-Cola has tasked the Manchester offices of Momentum to create a regional consumer promotion.
The campaign will also involve Haven Holidays and Mills convenience stores and will give consumers the opportunity to win one of ten breaks with Haven while all customers will receive up to 50% off their next Haven Holiday.
Entries will be made in-store or online, with the campaign supported by POS displays in Mills stores.
The promotion stems from the current economic climate where families are looking to remain in the UK for their holidays.
Aidan Flynn, group account director at Momentum for Coca-Cola, added: “Coca-Cola Enterprises are one of our longest-standing clients and, as with every promotion we undertake with them, we aim to not only drive sales but to build brand advocacy.”