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Dundee

Superfly - legal fly posting

By The Drum, Administrator

July 17, 2009 | 2 min read

Taking maximum advantage of Dundee’s legal fly posting system, creative Jon Gill has set up Superfly, a novel new outdoor exhibition for the city’s creative community.

The exhibition – the brainchild of Jon Gill, a graphic designer for Dundee City Council, who set up SuperFly in his spare time, inspired by the prospect of Dundee’s first Digital Arts Festival, North East of North – utilises Dundee’s legal fly posting system.

Street Advertising, who manage the city’s fly poster sites, have offered space for the exhibition, with other suppliers and advertisers covering the cost of the event through sponsorship.

SuperFly’s aim is to promote local creative businesses and artists, says Gill: “Our flyers, exhibition guide and window posters are all being produced locally and the intention is that this will continue and grow.

“SuperFly is by Dundonians for Dundonians, home grown and adopted. We believe that ‘SuperFly ‘09’ is just the tip of a potentially huge iceburg.”

Gill says that the response has been great from the local creative community, but what is needed now is “great content for our posters.”

All entries will be added to the superfly.org.uk website with a selection panel then grading the entries, with the top 10 securing three posters each around the city.

The SuperFly exhibition posters will be up throughout September and an exhibition programme, ‘the Superfly Guide’, will be available from local creative outlets...

The Superfly Guy’d programme will give more information on the artists and their work, as well as a rough guide to where to find the posters in the City.

SuperFly will then encourage the designers to promote themselves by photographing the poster sites and adding images to the website and to Google Maps to maintain the momentum for next year.

For more information contact superguy@superfly.co.uk

Dundee

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