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Coors Light launches biggest ever marketing push

Friday will see beer brand Coors Light launch the biggest marketing campaign in its history

The investment combines a new 30 second UK television and cinema advert with more than 5,000 high impact poster sites, as well as moving image digital screens in key city centre locations - including the huge screen at Piccadilly Circus.

During July, added value offers are being made available to the trade - including staff incentives, free rewards and high-visibility footfall-driving activity - as well as customer partnerships which will see the TV and poster adverts tagged with retail offers. Senior Marketing Manager for Molson Coors UK, Steve Mitchell said: "The campaign, which starts mid-July and runs through to September, gives Coors Light great access to our audience - creating new opportunities for us to build awareness and trial with consumers and shoppers; most of whom will see our 'World's Most Refreshing Beer' message over twenty times in the Summer. "This is a significant investment for Coors Light, which is growing in both the on and off-trade as drinkers discover its ice cold, light, refreshing taste."