Digital Transformation

The Zen Agency to work with Gleneagles Hotel's Glenmor

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By The Drum Team | Staff Writer

July 15, 2009 | 2 min read

Holiday village Glenmor, which is part of The Gleneagles Hotel, has appointed The Zen Agency as part of its overall sales and marketing strategy evaluation.

Following a three-way-pitch, the Glasgow based digital agency will work with Glenmor on a retained basis to manage online marketing and the optimisation of the Glenmor website and to help promote Glenmor’s offering in the luxury holiday village market.

The Zen agency’s strategy and plan for the website involves a combination of web copywriting and content optimisation, PPC, global targeting and translations as well as SEO and link building.

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The aim of the contract is to engage users through quality content which suits the profile of Glenmor holiday makers and increase the number of qualified users. This will be achieved through targeted campaigns and working in partnership with Glenmor to develop an overall understanding of the core values of Glenmor.

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