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Bray Leino Big Fuse Digital

New identity and marketing campaign for Real Crisps

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By The Drum Team, Editorial

July 15, 2009 | 2 min read

Real Crisps is supporting its new identity and packaging by Big Communications with a marketing push.

The snack brand is supporting its relaunch with a trade and consumer advertising campaign and POS by Big, and PR activity through Bray Leino.

Big's sister agency Fuse Digital has created a new Real Crisps website.

The packaging designs feature characters that are intended to represent the flavours of the crisps. Pictured (main) is a rugby player on the strong cheese and spring onion packets and (in gallery) the character picked to show the 'zingy' taste of the sea salt and malt vinegar crisps.

Elly Hunter, group marketing director of Tayto Group, said: "We’re thrilled with the new packaging, it’s got real standout and we can’t wait to see it on shelf."

Bray Leino Big Fuse Digital

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