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Arthur to leave Baxters following account review


By The Drum Team | Editorial

July 10, 2009 | 2 min read

With the news the Baxters is to review its advertising account, it is understood that once the review has been concluded, Kerr Arthur, UK marketing director for the brand is to depart.

It is believed that Arthur has been charged to lead the pitch which features both Scottish and English agencies before moving on.

It is unclear whether incumbent, The Union, which has held the account which it picked up from The Bridge, for 12 years, was set to repitch.

Arthur was appointed as UK marketing director having been promoted from his role as brands controller at the company having joined 12 months previously from Scottish & Newcastle where he worked across beer brands Fosters, Miller and Becks.

He initially reported to Audrey Baxter chairman, and chief executive of Baxters but has recently been working under David Milner, the newly appointed commercial director at the company.

No one from Baxters was able to comment at the time of writing.

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