Crimestoppers looks for superheroes in Amaze campaign
Crimestoppers is to run a national campaign to raise brand awareness and remind the public that anonymity is guaranteed for telephone and online tip offs.
The aim is to make it clear that Crimestoppers is a separate entity from the TV programme Crimewatch and reassure anyone wanting to volunteer information that they will not be named. The charity says people are often unaware of its anonymity promise.
Amaze is behind the campaign and the agency's creative touches on comic book superheroes who fight crime anonymously.
Hannah Daws, head of Crimestoppers, said: "To reach mass audiences across the UK it is important to keep the campaign simple and to the point, especially around our anonymity promise."
Nick Bradshaw, managing partner at Amaze, said Crimestoppers cannot function without the confidence of its users.
"It’s important that their public image promotes that confidence, emphasises the good work that they’ve done and what they’re striving hard to achieve," he said.
The work will be used nationally by regional boards and appear across leaflets, posters, calling cards, press ads and a variety of outdoor advertising.