Think UHI campaign created by Tayburn
A new TV campaign to promote the University of the Highlands and Islands (UHI) is now running on C4 Scotland, created by Tayburn.
The five week campaign will be supported by national press ads as well as posters on ferries and airports serving the Scottish Highlands and Islands.
The tagline for the campaign, ‘Thinking of university? Think UHI’ which is intended primarily to raise the institution’s profile throughout Scotland as a credible supplier of Higher Education. Secondary objectives are to inform potential students in the Highlands and Islands region that they don’t have to head to one of the bigger cities in Scotland to undertake a degree.
The campaign is also intended to appeal to a wider, older demographic of people who may wish to retrain or undertake a degree but weren’t aware of the choice and flexibility of study offered by UHI.
The Edinburgh and Manchester based design agency has worked with UHI for around two years having initially worked on a branding project to define a unifying brand strategy and more recently on the prospectus before being appointed to this campaign, which also ties in creatively to the new prospectus.