Boni hired for Wonderbra commission

Scots commercial director and photographer David Boni was commissioned by Iris Manchetser to help create its latest campaign for lingerie giant Wonderbra.

Photographer and commercial Director, David Boni is more used to pointing his lens at The Paps of Jura than Supermodels, but that is exactly what he has found himself doing, with his latest commission for the lingerie giant.

Boni, who is represented by his Edinburgh and London based agent and production company, The Moretti Agency was asked to visually interpret Wonderbra's latest product offering, a strapless bra that never falls down.

Through a series of short films, Brazilian model, Sabriane Brandao tests the product to the max by wriggling, gyrating, twisting and bouncing whilst a score counter adds exactly how well the bra in question is performing.

Boni said: 

"The shoot was a lot of fun and it is certainly not one of the most arduous days I've spent in the advertising industry. Wonderbra is a fantastic brand name to be working with and I'm delighted to have been given such a terrific opportunity."

Earlier in the year Boni was commissioned as a photographer to shoot for global pharmaceutical company, Intervet. Closer to home he is also in discussions about future commissioned work for VisitScotland.

David Boni's work for Wonderbra was commissioned by Iris Manchester