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Mightysmall campaign forces Royal Mail government U-turn

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By The Drum Team | Editorial

July 6, 2009 | 2 min read

A campaign by Edinburgh-based Mightysmall has helped the Communication Workers Union force a government climb-down over Royal Mail privatisation plans.

Lord Mandelson has announced in the House of Lords that there is now "no prospect" of selling Royal Mail.

CWU has won its fight to stop the privatisation thanks to a robust campaign of political lobbying, online activity and above-the-line advertising.

Mightysmall’s role in the fight was to create a nationwide poster and press campaign.

The role of the poster campaign was to tell the public the true facts about privatisation not those put forward by the Government. The tactical press campaign ran in political titles to gather support amongst decision makers in parliament and encourage them to put pressure on the Government to abandon this policy.

Before CWU launched their campaign it was looking almost inevitable that the sale would be forced through.

Tamsin Ansdell, Director of mightysmall said: “Working on this project has been great, really fast paced, with the potential for your campaign brief to change every time you switch on the 10 o’clock news, and of course nice to work on something we believe is good for the country and have our work nominated for national advertising awards at the same time.”

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