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By The Drum Team | Editorial

July 2, 2009 | 2 min read

A new campaign for Sterling furniture’s Summer Sale has been created by The Union.

The campaign looks to position the retailer as a quality by value for money brand and will roll out across TV, radio, press, DM and in store until September featuring the tagling ‘take comfort’.

The TV ads were created by Michael Hart and Ben Craig through Cask Productions.

Media buying is being handled by Spirit Media.

Gordon Mearns, managing director of Sterling Furniture said: “It’s a tough time for our customers and we wanted to deliver a message that reinforces our philosophy for providing quality, choice and most importantly value. The Union have managed to encapsulate these messages for us with the quality we look for, not just in the TV, but also with the press and other media.”

Tony Rodgers, group account director at The Union, continued to explain: “In the retail sector it’s a constant challenge to find the balance between a strong and compelling price focus while still being able to tell the brand story. ‘Take comfort’ is a reassuring sentiment and the campaign adopts a quiet confidence in what is a traditionally noisy marketplace.”

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