The new website for newly launched Mackie’s Crisps has been created by The Zen Agency.
The crisps were born out off collaboration between Mackie’s of Scotland and Perthshire based growers Taypack.
The Zen Agency created the concept for the new Mackie’s Potato Crisps website and designed it in line with the branding and packaging created by Denvir.
The new website features user generated suggestions of how, where and with what to enjoy each of the Mackie’s Crisps flavours and is full of tasty recipe and accompaniment suggestions as well as event recommendations on where to bring Mackie’s to this summer.
The website concept is about making associations with other traditional Scottish quality food products and events based on consumer suggestion and a focus on the Mackie’s Crisps philosophy or ‘The Mackie’s Way’ of carefully selected natural ingredients.
Meanwhile, The Zen Agency has also been tasked with the re-design and development of the Mackie’s of Scotland website which will be launched later in the year.