The Gate Films helps Irwin's Bakery have cake and eat it
Irwin’s, Northern Ireland’s largest independent local bakery, has launched its first new TV campaign for 10 years through Ardmore Advertising in Belfast.
The commercial showcases a range of products from under the Irwin’s brand during a number of carefully choreographed vignettes of family life.
The ad was shot to the track “that’s the way” by KC and The Sunshine Band and forms part of a wider campaign to re-affirm Irwin’s status as the brand leader as others look to increase their market share in Northern Ireland.
Stephen Roycroft, board account director at Ardmore said: “Still family owned, Irwin’s has always been a brand with family values and strong nutritional benefits at its heart. “Bring home the goodness” is embodied through out the different homes in the creative; each using the products the way they like it.”
The commercial was created by creative director Larry McGarry and directed by Simon Lewis of the Gate Films.