Online retailer SockShop.co.uk has chosen to increase its online presence with the launch of a selection of product microsites with the appointment of viral marketing agency Tamba.
The agency has been tasked with creating a viral game for the client which will launch in August as a means of boosting brand awareness and drive traffic to the brand’s main site.
The building of the new mictosites are currently underway to drive shopping online.
Cassie Ash, marketing manager at SockShop.co.uk, commented: “We are confident that a viral game will create an online buzz about SockShop.co.uk; introducing new customers to our wide range of products and customer service.”
Kay Hammond, CEO for Tamba explained that the viral game would be used to attract new customers as well as to boost the newsletter subscription and increase online brand awareness.