Original Source and Ellis Brigham reteam for TBWA\Manchester campaign
Original Source has launched a nationwide instore campaign followings it Mountain Mayhem 24 hour bike endurance race throughout Ellis Brigham stores.
Developed by TBWA\Manchester, the campaign has seen Original Source reunite with Ellis Brigham to promote this year’s Mountain Mayhem following past activity with the mountain sports store, handled by TBWA\Manchester to promote Original Source’s core range.
The campaign will include POS, leaflets, floor vinyl, window materials and sampling alongside other activity which will be placed in stores throughout the UK.
The campaign will also offer riders who were unable to secure a place in this year’s Original Source Mountain Mayhem one final chance to get their hands on a team slot.
Nigel Wolstenholme, senior brand manager at Original Source said: “The response to OS MM this year has been phenomenal, with a record response rate and sell out of all 2,500 places. We wanted to offer those who had missed out one final chance. Pushing this through our long-standing partnership with Ellis Brigham is another complementary channel of getting in front of the brand’s target audience.”
Original Source has been running a competition for five riders to win the chance to get on the Original Source team at Mountain Mayhem.
The competition is supported by a digital campaign which will run across major sport websites, driving consumers to a website where they will be asked to fill in a 20 word entry: “I want to get in the saddle with you OS guys and here’s why…” to be in with a chance of joining the Original Source Mountain Mayhem team.