Truth expands Reebok relationship and brings in two new accounts

Manchester based design agency Truth has brought in two new recruits has it expands its support services for Reebok UK and another two accounts.

Having been appointed last year as the lead design agency for the brand’s boxing range, the agency has now been tasked to handle several key retail campaigns.

Three individual campaigns have been created to drive brand awareness, sales, and footfall, appearing in high street retailers: Sports Direct, JD Sports, Office and Schuh.

Darren Scott, co-founder and Creative Partner at Truth, explained: “We’ve introduced a consistent photographic style for all of Reebok’s product-based photography, enabling more visibility and standout in-store. The three retail campaigns supporting: Classics, Workout Plus and permanent Point-of-Sale for the Reebok shoe range, not only identify with the target audience, but also support the needs of the retailer.” Truth’s remit included window decals, light-boxes, 6-sheets, LCD screens and magazine advertising.

The agency has also picked up the account for recruitment company Circle People, which it has re-branded and then applied the look to stationery, web design and conference material.

It has also won weight loss client SlimCo with a brief which includes logo design, website design and product packaging.

As a result the agency has hired Dan Ingham from Mark Studio, as a designer and Rebecca Wakefield from McCann Erickson as account manager.

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