Interpublic Group agencies McCann Erickson and Momentum have been appointed to the national £10million advertising and DM accounts for fast food chain Subway.
The ATL pitch, held by AAR last week included incumbent Glasgow agency Frame, Iris London and Krow.
McCann will be tasked with leading the company's new advertising strategy, while Momentum has been assigned the task to handle point of sale and digital activity.
It is thought that McCann's regional agencies including Manchester, Birmingham and Bristol as well as London will be involved in the operation of the UK wide account.
Alex Cacouris, head of marketing for Subway, explained: "Frame has done a phenomenal job at supporting the business through this period of growth and have been an incredible asset to the business.
‘We believe that McCann Erickson and Momentum will provide the combination of creativity and a strategic approach that will be needed to help drive the business forward through its next phase of development."
Garry O'Donnell, commerical director at Frame, commented: "After a five year relationship with us, Subway National has chosen to go with McCann Erickson in London, following a four-way pitch that also included Iris and krow.
"Inevitably, we will have to restructure as a result of the announcement, but ours is a healthy business with great people and clients. We’re still working with Subway on a regional basis as we have done since well before we were appointed to the National brief."
He concluded: "Subway is a special business and brand, and we are proud of our long association with Subway National. We wish them and McCann’s every success in the period ahead."