Vimto’s largest ever marketing campaign continues with the release of an new interactive website created by Matmi.
The new site builds upon the £5million ‘Seriously Mixed up Fruit’ advertising campaign developed by Driven and will include a monthly competition to win Apple iPhones, Nintendo Wiis and Vimto merchandise, an introduction to the newly created Vimto characters, games, screensavers, wallpapers, the advertising campaign and a humorous take on the company’s history.
Richard Barrow, account director at Matmi, said: “There’s more to follow, interactive branded games which we’ll seed to go viral, for example – and improved social touch points for the brand. Vimto already has a very loyal and fun-loving fan base online and we’re hoping to draw them directly into the campaign, as well as reach the online-savvy teen audience.”
Emma Hunt, senior brand manager at Vimto says: “The Seriously Mixed Up Fruit campaign gives us lots of creative scope to really excite the teenage audience. We’re keen to see how they’ll engage with the new website, particularly the UGC in the competition pages. The whole site has a mischievous, fun feel completely in keeping with Vimto’s heritage and personality.”