Toshiba showcases new phone with E3 website
Toshiba Mobile hopes to generate interest in its latest mobile phone with a website created by its digital agency, Bristol-based E3.
The site will launch on 15 June featuring to scale Flash video of the ultra slim 9.9mm phone in action. An integrated marketing campaign will aim to drive visitors to the site.
The TG01 mobile is targeted at “young, sophisticated mobile-savvy early-adopters”, and the site will allow those interested in the phone to register for further updates.
Sharon Johnson, European Marketing Communications Manager at Toshiba, said: “We needed to create an aspirational destination to really show off the handset and support its launch in the market.
“The design of the TG01 destination is creatively quite a significant step away from the main Toshiba Mobile website. The approach complements the TG01 and the colour scheme is inspired by the handset’s interface and the Toshiba brand.”
Stuart Avery, joint MD at E3, said the design concept behind the website was influenced by the size of the phone.
“A site where a mobile phone is actually displayed life-size had never been created before and this became the focus for the creative.
“As the physical size of the TG01 phone is so important we decided to design the site with the phone to scale. Then everything else had to be to scale too, so the models we used to demonstrate the phones are life-size as well.”
A pre-launch site is already live providing a taster of the TG01 phone's features ahead of the handset's release in Europe later this summer.
Toshiba has been one of E3's “key clients” for more than two years.