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New Material for Scottish FA Annual Review

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By The Drum Team, Editorial

June 10, 2009 | 2 min read

Material has designed the Scottish Football Association's Annual Review document for the second year running.

The Glasgow-based agency – incumbent on the Scottish FA's International, Youth and Scottish Cup brands – was briefed to “challenge the design expected in such a document, while maintaining corporate guidelines”.

James Docherty, director of client services at Material, said: "The Scottish FA allowed us a virtual blank canvas this year.

“Lynn McBean, our senior designer, has created a new direction for the Scottish FA's key publication, with the help of great photography from James Currie at the Salkeld Partnership.”

Rob Shorthouse, head of communications at the Scottish FA, said the association is constantly developing its communications to all stakeholders.

“This year's Review is a fairly dramatic change for us, one which has exceeded my expectations, and one which has been very well received,” Shorthouse said.

The agency has also created a flash version of the Annual Review which you can view on the Scottish FA website.

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