Carnegie College campaign grows wings online

Perfect Storm has launched a new campaign for Carnegie College, bringing the offline campaign created by Edinburgh agency Family to the online environment.

With an integrated email campaign, activity on Facebook, a PPC campaign, and display advertising on Monster and Bebo, Perfect Storm aims to drive traffic to a content-rich microsite. The agency has also created an expandable skyscraper ad which you can see on Bebo and Monster. The campaign was fully geotargeted to maximise the College's catchment area.