TNT goes Freestyle for digital work
Global postal and distribution provider TNT has appointed Midlands-based Freestyle Interactive as its new strategic digital agency.
The initial contract calls for the design and build of a brand new website for TNT’s expanding Outsourcing Solutions Division, TNT Value Added Services( VAS). The win follows a four-way pitch, run by TNT VAS’s Neil Rudolph and Michelle Whelan.
TNT VAS marketing manager Neil Rudolph, said: “TNT VAS was looking for a new digital strategy partner to help enhance our online marketing capabilities. Finding an agency with genuine skills as well as the track-record of delivering strategic digital communications planning and implementation was crucial. Freestyle showed the willingness and drive to understand our business; the creative pitch was innovative; their approach proactive and it was evident their team culture would fit strongly with our own way of operating. We’re looking forward to working with them."
The new project kicked off with a complete strategic review of the TNT VAS website. Future plans will include the development of online PR activity which Freestyle will look to develop in conjunction with social media agency Immediate Future.