Lingerie brand Freya starts TV push with RBH
Freya, the Eveden lingerie brand, is running a new television ad created by Rees Bradley Hepburn.
The campaign, live now, is to support the Sky Movies Girls Night In Season, which features film premieres including 'Sex And The City: The Movie' and 'Mamma Mia!'.
Asking the question, "What's your idea of fun?", the ad mixes up bright Freya designs with other colourful items ranging from Rubik's Cubes and roller boots to lipsticks and lollipops.
RBH's creative head, Stuart Jackson, said: "We wanted to make a feel-good ad for a feel-good brand. And show that, even if you wear a larger bra-size, you don’t have to worry about looking gorgeous. There’s no compromise between fit and fashion.”