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Zoo News Scotland

Edinburgh Zoo catches the bus


By The Drum Team | Editorial

June 4, 2009 | 2 min read

Edinburgh Zoo has entered into a two-year deal with Lothian Buses to create a fleet of Zoo-branded buses featuring five different animal designs that wrap around all four sides of the bus.

The tagline “Zoom to the Zoo” also features on all the designs.

As well as raising the profile of Edinburgh Zoo, both organisations hope that it will encourage potential visitors to use public transport. On its busier days, visitors to the Zoo can create heavy traffic congestion which causes problems for drivers as well as residents in the Corstorphine area. Both organisations are also keen to promote greener methods of travel.

Ian Craig, Managing Director of Lothian Buses, said: “Our relationship with the Zoo goes back a long way and over the years we have always included them in our promotion of the 26 services which takes you right to the door. To mark our massive investment in this service we wanted to do something that would make the buses stand out from the crowd and this partnership with the Zoo and incorporating the striking branding certainly does that.”

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