By The Drum Team | Editorial

June 2, 2009 | 1 min read

A new £1million marketing campaign to promote Barr’s water brand Strathmore’s new range of sparkling spring water, Strathmore Twist has been created by The Leith

The campaign, which launched at the weekend, will support the new brand and will follow the creative theme from the agency’s previous campaign for the client.

Adrian Troy, head of marketing for Barr, said: “The quality and premium position of the Strathmore brand has helped it to perform well ahead of the water market during 2008. We know that a significant number of consumers want to drink more water but would prefer to choose flavoured water. Taste is the key here and Strathmore Twist will offer them a light, easy to drink and refreshing alternative.”

Barr Strathmore Leith Agency

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