Blonde Teviot SECC

New brand launched by SECC


By The Drum Team, Editorial

June 1, 2009 | 3 min read

A new brand and ticketing system to promote events being held at the Scottish Exhibition and Cenference Centre (SECC) as well as around Glasgow has been created.

ticket soup site

ticket soup site saw three agencies tasked to create the brand, website and promotional campaign.

Edinburgh design agency Teviot created the logo and brand guideline, while Blonde designed the website and ticketing system and Tangent was responsible for the campaign development, brand and rollout to promote the site.

The SECC also worked with Merle on the naming process of

The site has been created by the SECC to consolidate its two previous ticket sites and to also provide promoters with a visible platform which will profile their events portfolio based on improved site search functions and the ability for customers to search by genre of entertainment, name, date or venue.

Sean Murray, head of event marketing at the SECC, explained: “Our common goal is to sell tickets for events we have available on In doing this it was a perfect opportunity for us to develop a brand which has a personality and a strong visual identity which our customers will relate to but without alienating our mature customer. The brands personality follows through into everything that we say to our customers - visually and the tone of voice, which is less corporate, more personable and has a touch of humour.”

The site will begin to sell tickets for this year's MOBO awards, to be held in Glasgow from Friday.

The launch of comes just a week after the SECC launched a new site of its own, also created by Blonde.

Blonde Teviot SECC

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