The Hospital Group retains Seal for PR
Following a competitive pitch, Cosmetic and weight loss surgery group, The Hospital Group has retained Birmingham based agency Seal to promote its clinics and services.
The Group which has 19 clinics around the UK and Ireland has tasked Seal with promoting the it in the media.
The agency will look to engage key media with real life case-studies and celebrity signings to drive traffic to The Hospital Group website – thehospitalgroup.org – as it aims to increase patient numbers.
Seal will also manage regional PR activity, which recently included the launch of a clinic in Sheffield.
The retained account is the fourth major client win for the Seal this year.
Jo Mathers, PR director for Seal, explained: “Our campaign will centre on the company’s ‘Life’s Looking Better’ strapline and will target national, consumer and regional media to deepen awareness of these procedures, which also include hair loss and cosmetic dentistry and demonstrate the life-changing effect they can have.”