United Biscuits is opening a website for McCoy’s as it bids to make its crisp brand the first choice snack for men.
The site has been designed by United Biscuits’ digital agency, InboxDMG. As McCoy’s crisps are targeted at men, the site has a pub theme and features ambient sounds and moving characters, created using stock-frame animation. The agency says it will include an “an ugly barmaid, who when the visitor puts their beer goggles on transforms into a beautiful lady blowing kisses at them”. Users will be helped around the site by the ‘pub’s’ landlord, who will also introduce them to a Man Quiz testing them on their manliness. Jessica Ali, brand manager for McCoy’s, said: “The bloke-ish interactive pub environment with its archetypal drinking-hole characters brilliantly communicates the McCoy’s brand proposition of real crisps designed and built for real men. “It’s bang on the nail for our target audience who like a drink at the pub with their mates on a Saturday night and who’ll love playing the quizzes and games whilst finding out more about McCoy’s.” It is the first time McCoy’s has had its own brand website.
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