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Driven and Matmi create ad game for Dare 2b

Driven has worked alongside Matmi in producing a new viral advertising game for clothing brand Dare 2b.

The game, Mountain Mayhem, enables players to experience Sphereing and is one of the first elements to emerge from Dare 2b’s “Welcome to our mountain” strategy which was the idea that saw the account handed to Driven last month.

The account was previously held by Mother.

Graham Drury, partner at Driven, explained “Mountain sphereing is a great new sport that only a few people have had the opportunity to try. The advergame provides a taste of it for everyone and will reward players from all over the world with money off clothes at dare2b.com”

The game is being backed by a tailored seeding campaign using Matmi’s seeding database.

Matmi has also created an advertising game for EMI to promote Iron Maiden's latest work.

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