Merle uses classic films for Highland Spring campaign
A new poster campaign called ‘Iconic Love’ for Highland Spring using moments from films of the 1930’s and 1940’s including Lassie Come Home and Charlie Chaplin’s City Lights has been created by Merle.
A bottle of the water brand has been placed into the pictures from the classic films and uses the strapline ‘Now that’s true Love’.
Four will appear through out the year including a picture of Boris Karloff in Frankenstein and Glenn Morris and Cheetah from Tarzan’s Revenge.
Co-creative directors at Merle, Stuart Anderson and John Dean were responsible for the creative.
The campaign will run in press in June across numerous titles including Vogue, Cosmopolitan, Heat, Empire, OK! and Sunday Times magazine.