A new viral game has been created by Matmi to promote EMI’s docu-film ‘Flight 666’ as it reaches DVD and Blue Ray alongside the album release.
The game mimics the band’s Somewhere Back In Time tour which took in 23 concerts, five continents and a 50,000 mile trip in just 45 days last year and sees the gamer become vocalist Bruce Dickinson as he pilot the plane around the world through 10 levels.
Every second level unlocks free trailers for the film and the game includes a competition for exclusive Iron Maiden merchandise.
Geoff Smith, digital director for EMI Marketing, said: “Advergaming has proved to be a great way to enhance EMI’s traditional marketing campaigns. The ‘Flight 666’ game is designed to entertain Iron Maiden’s enormous worldwide audience, and captivate even more players outside the rock market at the same time. The combination of an iconic rock band and flying planes is irresistible!”