Design

Factor 3 Nobo rebrand to roll out early summer

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By The Drum Team | Staff Writer

May 18, 2009 | 2 min read

The rebranding of the Nobo product range for office product company Acco Brands Europe has been handled by Factor 3.

The Cheltenham based agency will see its branding applied to packaging, point-of-sale material and marketing and communications material.

The first packs are expected to launch in store early in the summer.

Adrian Crane, creative director of Factor 3, commented, "It was important to create a look that both reflects the quality the more discerning target audience looks for in Nobo products and maintains consistency when conveying information across diverse European markets."

Sarah Lindsey, Acco Brands market development manager for visual communication Europe, continued: "Operating in a largely commoditised marketplace, our task has been to bring the Nobo brand to life – exuding a quiet confidence and authority."

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