Campaign celebrates Bounty Parenting Club anniversary
To celebrate the 50th anniversary of Bounty Parenting Club, The Market Creative has created an ad campaign which will run across the UK’s parenting clubs.
A new brand identity has also been developed by the Manchester agency which will run on and offline while the campaign will also include the Bounty Friendship Awards and a recommend a friend scheme as well as online initiatives.
Faye Mingo, marketing director at Bounty says: “Our aim is to make family life easier and so we fully bought into The Market Creative’s belief that one of the most powerful ways in which Bounty does this is by encouraging friendship and becoming a trusted friend to modern mums. This theme can be extended across all of our audiences, from consumers through to businesses and stakeholders so it was a clear choice for us.”