Smarts tasked with ThreeSixty brands' relaunches
Smarts has been re-commissioned by ThreeSixty Brands following its buy-out last year to launch its revitalised brand Frish, new product Frish Stick and Sqezy washing up liquid.
Frish Stick is a new toilet freshener which will be promoted to trade press.
Smarts will also handle the re-launch of the rejuvenated Sqezy brand of washing up liquid to the the retail trade market on behalf of ThreeSixty Brands.
Meanwhile, Carbon Trust Scotland has appointed Smarts to oversee the design and production of its casestudy publications.
The first 12 page casestudy will be designed as an essential reference guide that profiles best practice in low carbon design at Windygoul School in East Lothian.
The second case study will showcase award entries for the 2009 Low Carbon Building Award, supported by the results from research undertaken by Carbon Trust on the occupier experience of Scottish workers in three landmark ‘green’ buildings. Both case studies are designed to encourage key decision makers to think ‘low carbon’ when specifying a building.
John Stocks, manager of Carbon Trust Scotland, said: “These two case studies will be an important vehicle in our efforts to raise the profile of low carbon buildings and push the low carbon message to key decision makers.”