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Retail Birmingham appoints creative and PR agencies

Retail Birmingham, an organisation that supports more than 1000 of the city's shops, has appointed 383 Project and Rewired PR to carry out a new creative, web and PR campaign.

The agencies, both based in Birmingham and selected after a multi-agency pitch, will promote Retail Birmingham and its Style Birmingham brand.

Included in the campaign will be a re-brand for Style Birmingham, new advertising creative, a new interactive website and year round PR, events and promotions to raise awareness of Birmingham's retail offer and drive footfall to its stores.

Kevin Breese, general manager at Harvey Nichols and chair of Retail Birmingham's marketing group, said: "Retail Birmingham represents the entire spectrum, from designer fashion to leading high street names and independent stores.

"We wanted to appoint a marketing and PR team that would have the expertise, creativity and energy to support retailers through the current climate and maintain Birmingham's leading position as the UK's shopping destination of choice outside London."

John Newbold, creative director at 383 Project, said the agency would create a campaign which "plays to Birmingham's strengths and increases the brand perception on both a regional and national level".

Pictured, l-r: Ruth Ward from Rewired PR, Kevin Breese of Harvey Nichols and 383 Project's John Newbold.

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