By The Drum Team, Editorial

April 29, 2009 | 1 min read

This year's £2m Irn-Bru advertising campaign 'Irn-Bru Musical' will roll out in May spearheaded by a 60 second TV advert created by The Leith Agency.

The advert, a spoof of the High School Musical trilogy, is set on the fictional grounds of Auchendookit Senior High and sees the school’s students performing their very own Scottish musical number.

Along with TV the campaign will include outdoor and online running until July.

MTP was the production company for the TV campaign while Blonde has created the digital presence.

The advert will air on ITV on 5 May during the Arsenal V Manchester United Champions League semi-final tie.

Leith Agency Blonde Irn-Bru

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