s1Cars promotion scheme campaign created by Leith
The new campaign for s1Cars to promote its offer to pay car buyers to use it to find their next cars has rolled out, created by The Leith Agency.
As revealed by The Drum online last month in a video interview with s1 managing director Mark Smith, s1cars.com is paying buyers £50 when they buy a car found on the site.
The campaign is running across 48-sheet posters, Glasgow underground 4-sheet posters, online advertising, press and radio.
The site is also now offering car dealers the option of advertising their vehicles for free. With No Sale, No Fee, dealers can list their entire stock for nothing and only pay for each car sold through the site.
Car buyers will search for cars with the Cashback logo, bank all the cars they are interested in and when they buy one, return to the site to claim their reward.
Mark Smith, managing director of s1 said: “We’re taking the traditional internet model to the next logical step and incentivising people to use our site not just with a great user experience but with a tangible financial reward. This is a first for the UK, no other internet publisher or indeed any media operation, is rewarding its users in this way. We take the view that its our loyal users who are helping us build our business so why shouldn’t they share in our success ? “
Mark Smith continued: ”With No Sale, No fee, there is absolutely no risk for dealers, who will only pay when they get genuine results. And those results will be better than ever because the introduction of £50 Cashback for car buyers will be driving more interested buyers to their cars.”