Big Rb CBS

RBH wins Midlands CBS Outdoor creative challenege


By The Drum Team, Editorial

April 27, 2009 | 2 min read

Rees Bradley Hepburn has entered into the Grand Prix for the CBS Regional Creative Challenge having beaten several Midlands agencies with its entry for Freya Lingerie.

The agency took 43% of the vote having created an outdoor advert to run on the side of a double decker bus.

RBH’s bus T-side poster featured the Eveden-owned Freya Lingerie brand which is designed for the ‘fuller figure’ with a cheeky ‘More room up top’ headline, referencing both the product and the advertising medium.

Coming second was Big Communications advert for Blacks with 37% of the vote.

The challenge has already featured London and Scottish agencies.

The winner of another stage featuring Welsh and western regional agencies will be announced later today too.

To view the other entries and find out more visit

Big Rb CBS

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