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By The Drum Team, Editorial

April 24, 2009 | 1 min read

A cinema advertising campaign for Newcastle based funeral company Go As You Please has been created by Glasgow based agency Frame.

The is the first cinema ad for the client which will launch in May running in local cinemas across the city.

The commercial was created and directed by David Aylesbury and Angus Walker, creative directors at Frame and was produced by MTP.

Pauline Lamb, group account director at Frame explained; “The commercial is called 'Happy Endings' and gets across the message that you can create the kind of funeral that suits your personality in an engaging but appropriate way. We had a limited budget, which made creating a great idea even more important. When they saw the script, everyone involved in the project wanted to work on it, whatever the money.”

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