Buxton Festival rebranded by Glorious
The Buxton Festival, which takes place in July, has been rebranded by Glorious Creative.
The agency was commissioned to create a new identity, brochure and programme for the festival.
The identity was inspired by Buxton Opera House’s mosaic flooring, while the literature is structured in a contemporary manner, retaining some elements of tradition, so as not to alienate the existing core audience.
Mark Ross, design director at Glorious said: “The brief was to create a look and feel to attract a younger audience that was also visually more fitting with the quality of the event.
“The festival’s programme is recognised for its innovation, however due to the nature of the festival, the identity has evolved over a number of years. The festival organisers took a decision to address the identity, in order that it matched its own high standards.”