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Five by Five unveils WKD digital campaign

A new digital campaign for alcoholic drinks brand WKD featuring ‘Kev and Dave’ has been created by Southampton and London based agency Five by Five as it looks to

The campaign features two character who epitomise the brand’s essence and which are able to interact with users as they look to obtain answers to any questions posed.

A variety of changeable videos, backgrounds and content will ensure the campaign is adaptable to seasonal activity throughout the year.

The application will be supported by a dedicated blog, Facebook application and newsletter, all of which will be promoted via online advertising, database marketing, social media, and video seeding.

Users are also able to navigate around other key promotions and content available including competitions, money-off vouchers, local event listings and an online shop.

Nick Gill, digital planner at Five by Five, eplained: "Kev 'n' Dave bring alive the WKD brand using digital to its potential by being interactive, engaging and entertaining through differentiated content. We've created a knowledge source where consumers can interact and engage with Kev 'n' Dave to get answers to everything and anything but of course the answers will be delivered in an unmistakably WKD way."