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TBWA\Manchester will not re-pitch as ghd reviews


By The Drum Team | Editorial

April 16, 2009 | 3 min read

Ghd has called a review of its advertising account and the incumbent agency, TBWA\Manchester, will not be re-pitching for the business.

TBWA has held the styling brand's account for two years - since it moved from Leeds-based Propaganda - but the agency's CEO, Fergus McCallum, confirmed in a statement that the agency would not be re-pitching.

He said: "I can confirm that we won't be re-pitching for the ghd business, but will continue to support their requirements over the next few months as they look for new agency partners.

“The team that has worked on ghd over the past two and a half years has developed some fantastic work and I am immensely proud of their efforts over this period.

"We wish everyone at ghd continuing future success; but we move on - and we have already started the process of talking to potential new clients in the sector."

The decision by ghd to review the account follows its appointment of Guy Longworth as global brand director in January.

Based in California, Longworth was handed the remit of leading the development and execution of all aspects of all of the company’s marketing strategies and plans across its markets.

TBWA picked up the business in February 2007, when it held off Beattie McGuinness Bungay in a head-to-head pitch.

The agency produced several ads for ghd including two TV campaigns, one of which notably hit the headlines in March last year when it was banned by the ASA, following complaints from members of the public and the Archdeacon of Liverpool.

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