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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

McCanns Manchester picks up Haliborange account

Healthcare company Seven Seas has appointed McCann Erickson Manchester for the relaunch of Haliborange.

McCanns has won the account for the children’s vitamin brand and will also work on new ranges from the Haliborange brand aimed at teenagers, babies and young children.

Emma Firth, UK and international marketing manager for Haliborange, explained: "The children's vitamins, minerals and supplements category is lacking investment and innovation. This presents a great opportunity for Seven Seas and the Haliborange brand as we look to provide consumers with innovation that addresses their needs."

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